Marko Hytonen. Marko Hytonen.

4. Growth of the mid-market

We think it will be a bit of a return to 2009 in 2012. In light of the economic instability in Europe I think added value packages will once again become very attractive. This instability will help grow another trend, mid-market hotels. I predict this will continue to grow in the region throughout 2012, especially the clearly defined brands within the mid-market segment.

Marko Hytonen, Area Vice President, The Rezidor Hotel Group

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