8. Rise of the BRIC (Brazil, Russia, India, China) travellers
“These emerging economies are slowly but surely making their mark as strong source markets as well as development markets. Hilton has recognised this and, with particular regard to China, launched an initiative in 2011 called Hilton Huanying — a tailored experience for all travellers of Chinese origin. Inspired by the Chinese word for ‘welcome’, the programme enables visitors to book Hilton hotels with confidence knowing the properties will meet their cultural needs and expectations. These include, front desk team member fluent in Chinese, tea kettles, dedicated Chinese broadcasting channel on TV, welcome letter in Chinese and chinese tea available in the bedrooms. We also provide special Chinese dishes at breakfast. Over 50 hotels in the Hilton Hotels & Resorts portfolio have signed up to the programme.”
Rudi Jagersbacher, President, Hilton Worldwide, Middle East & Africa
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Jan 7, 2012 , Malaysia
It is evident that e-business for hotels every where in the world will improve so much. This new channel of business does provide convenience, efficiency,less hassle although it is not so service friendly despite we are in the service industry. Travellers nowdays would prefer conveniece and speed...
Jan 5, 2012 , United Arab Emirates
Due to online bookings, customer convenience and new promotion and marketing strategies by the hotels, the trends in the Middle East would improve which would benefit the progress of UAE and would also attract more tourists in the region.