Ahmed Adam, sales director Ahmed Adam, sales director

 What is your career background?
I have worked for the last 11 years in the travel industry with international hotel companies in KSA, Qatar and the UAE. Before moving to KSA, I spent the last six years in the UAE where I worked very closely with travel agents, tour operators as well as the corporate segment. Travel and hospitality is not only a career it is my passion.

What attracted you to the role at in KSA?
I have always wanted to grow within The Rezidor Hotel Group. Besides that, the Saudi market is not new to me and has unlimited potential. I was fortunate to be chosen for such a challenge.

What are your main objectives and responsibilities?
My responsibilities include the setup of the global sales office that will overlook the entire Saudi market. I will handle key accounts for inbound and outbound business and promote Rezidor’s various brands, alongside other activities including organising fam trips and coordination of road shows and events etc.

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How do you plan to work with travel agents in your role?
The Rezidor Hotel Group has already established very good ties over the years with many of the local travel agents and wholesalers. I’m very keen to develop these relationships and extend all support to our business partners. One of the main reasons to establish the office is to have a local contact in the market for all our clients so that they have even easier access to information and assistance whenever required.

What will be the biggest challenge?
I think the most challenging part is creating interest for new destinations that the market is not accustomed to, as it is challenging to change perceptions.

What do you love most about your job?
I love having the opportunity to meet different people from various cultures and the fact that you can actually help people getting what they want and need from travel, be it business or leisure.

What are you most proud of in your career so far?
I’m proud of every job I have ever done in my life no matter how big or small. I believe once you invest your time and effort in something it always pays back — not always straight away but it will eventually.