2. Social Mention: http://www.socialmention.com [FREE]

Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information.
It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web's social media landscape in real-time. You will then be able to setup free daily email alerts of your brand, company, CEO, marketing campaign, or on a competitor. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

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