5. Reach.ly: http://www.reach.ly [FREE]

Reach.ly is pioneering real-time text mining and filtering for social media such as Twitter. With 200 million tweets being sent daily, clearly most businesses have no chance of identifying marketing opportunities among the deluge of information on Twitter. The complex algorithms they have developed enable hotels to filter streams and produce a neatly packaged and manageable number of tweets from consumers specifically expressing an interest in traveling to a specific city. Hotels can communicate immediately using the Reach.ly interface. Their test results show that 9% of guests receiving a message actually make a booking! About 20% more respond that they appreciate the direct communication.

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