Philips has teamed up with British celebrity chef Jamie Oliver to co-design a new range of kitchen appliances, the first of which will be launched in the region in spring 2013.
The new range has been created to suit ‘a busy lifestyle’ and customers to make fresh food at home on a daily basis.
“Working on the range has given me a massive buzz. I really wanted to create useful, powerful and reliable products with a focus on simplicity, brilliant performance and beautiful design - which I think we’ve achieved. For me, it’s about encouraging people to feel as comfortable and confident using this kit as possible. And, ultimately, I set out to design a range that I would be genuinely happy to have and use in my own kitchen; I can’t wait to launch the products," commented Jamie Oliver.
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The newcollection has been set up with the intention of taking the strain out of cooking.
Özlem Düzen Fidancı, vice president and general manager Philips Consumer Lifestyle, Middle East, Turkey and Africa explains: “Modern life is busy and full of surprises so when it comes to making home-cooked meals, it’s important to have fresh ingredients and the right tools to keep life simple. For Jamie, it’s about helping people make better food with as little stress as possible; so designing this new range with Philips is a fantastic opportunity.
"Philips is well-known for making terrific products that are intuitive and fun to use – and that really comes across in the range. I genuinely hope that everyone from confident home-cooks to beginners gives them a go and enjoys using them.”
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