CASE STUDY 2
THE HOTEL: Corp Executive Hotel Apartments
– Al Barsha Dubai
THE AGENCY: Marketing Pro-Junction
Objectives
• Being a new hotel, as well as a new brand, the objective was to position the hotel strongly on all major search engines.
Strategy
• Start with the basics of SEO and then implement advanced techniques. It took a realistic and practical approach.
• Create website content, very carefully produced, keeping the keywords and target audiences in mind.
• As a next step, incorporate all other requirements with extensive digital marketing.
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Results
• The hotel has had excellent results with its website enjoying a high page rank in all major search engines. In the last eight months, there has been a massive increase in the number of unique visitors as well as page views (that grew by almost 40%) which indicates the success of the SEO strategy despite the stiff competition the hotel faces being located in Dubai.
• There has also been a significant drop in bounce rate. The hotel has been running a high occupancy all year round and won the top award from HMH for being the best performing hotel under the group.
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