A V Continent's guest room: El Sherif says he thinks of his website as an extra salesperson. A V Continent's guest room: El Sherif says he thinks of his website as an extra salesperson.

CASE STUDY 2
THE HOTEL: The Trump Hotel Collection
THE COMPANY: Sabre

Objectives
• Improve guests’ overall online experience and interaction with the brand.
• Create a booking tool that offered the ability to improve merchandising, increase revenues via up-selling opportunities and help capture their increasing global market.

Strategy
• Implement the Guest Connect Flex booking engine to offer them advanced flexibility and controls.
• Support 31 languages, including right-to-left support for Arabic.
• Advance merchandising functionality like promotional pricing, dynamic packaging and itinerary bookings with a new streamlined layout.
• Added a shopping comparison function, enhanced image galleries with larger photos and “share with” tags to enhance the user experience.
• Total pricing, revealing final price including taxes and extra charges to mirror other consumer travel and retail sites.
• Added easy-to-read availability, calendars that can be customised with rates and stay restrictions available.
• Allow guests to opt for a ‘reservation review’ or to go straight to confirmation on a single-page based on their individual shopping preferences.
• Added ‘room grouping’ functionality, accommodating properties with a large number of room/rate combinations.
• Used expandable/collapsible product and package results.

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Results
• Reservation conversion rates have increased 50%, compared to the same period last year.
• Net revenue has increased by 29%.
• Conversion rates have continued to surge, demonstrating the value of Guest Connect Flex.