Starwood Hotels & Resorts has announced the launch of a new portal to keep media up-to-date with company happenings.
The multi-lingual portal will provide details on corporate and financial announcements, the latest news on the company’s nine lifestyle brands and Starwood Preferred Guest (SPG) offers and promotions.
The site also provides direct access to Starwood’s social media channels including Facebook, Twitter and YouTube and offers a RSS feed. In addition to the web portal, Starwood has also launched a Starwood Media Centre mobile application providing access to news, company information and contact details at the touch of a button for journalists on the go.
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The media centre will also include rich media assets such as high-resolution images of the hotel and event photography.
“With the creation of Starwood Media Centre, we wanted to completely re-invent the way in which we communicate news to our target audience of journalists around the world with a focus on quality content, brand-driven design and advanced technologies,” said Oliver Bonke, senior vice president, sales & marketing, Starwood Hotels & Resorts, Europe, Africa and Middle East Region (EAME). “As the market leader in digital innovation, we are proud to once again differentiate ourselves in the hospitality industry with the launch of Starwood Media Centre.”
Starwood Hotels & Resorts Worldwide, Inc. has 1,128 properties in nearly 100 countries. It is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM.
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