The upscale European hotel brand, part of Carlson Rezidor Hotel Group, has launched a new approach to meetings, designed to improve the experience and boost revenue from MICE
Last month, Europe’s largest upscale hotel brand Radisson Blu launched a new concept for meetings and events called ‘Experience Meetings’. Part of Carlson Rezidor Hotel Group, Radisson Blu is rolling the programme out at 255 participating hotels covering more than 2200 meeting rooms in 55 countries across Europe, the Middle East and Africa.
Experience Meetings comprises three key elements. The first is ‘Brain Food’; an innovative and responsible approach to F&B developed by skilled chefs and nutritionists.
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Brain Food serves fresh, well-balanced and primarily locally-sourced low-fat and low-sugar items that keep the guests’ blood sugar level constant and help them to stay concentrated and to lower their stress level.
The second is the ‘Brain Box’ — a breakout room for participating hotels designed to elevate efficiency and to stimulate creativity. The Brain Box is equipped with a flexible furniture layout with movable lounge chairs and cushions, as well as adjustable light systems and special tools like plexi-glass walls to write on.
The third element is to enable connectivity: all Radisson Blu properties offer free, fast wifi for delegates.
Intangible components are aimed at complementing the new meeting concept, such as Radisson Blu’s ‘yes I can’ service philosophy. Guests can also participate in engaging Responsible Business activities such as paperless meetings.
Furthermore, members of Radisson Blu’s loyalty programme Club Carlson for Planners will benefit from an automatic offset of the carbon dioxide emissions from any meeting that a member has booked.
Here, Carlson Rezidor Hotel Group global director of sales and marketing Yigit Sezgin offers further details on the initiative and its objectives.
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