Meetings lounge area at Radisson Royal Hotel. Meetings lounge area at Radisson Royal Hotel.

Didier Gusching, Executive chef at Radisson Blu and Park Inn Hotels, Abu Dhabi Yas Island
The new Experience Meetings concept is translated through our refreshment break and lunch offerings.

It is a good guideline for us as we can take into consideration the local produce available to us and seasonality. Yet we can adapt to the market demands with little impact on our day-to-day operations.

It is an opportunity to promote our company practice and values whilst educating different markets. We do expect an overall increase in revenue. But given the other components of the concept it gives a more marketable and trendy MICE package.

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Dajana Stanitzok, Cluster director of meetings and events, Radisson Royal Hotel Dubai & Radisson Blu
Experience meetings is a very creative, new, young and fresh concept. Research has shown that the environment you are in plays an important role in regards to the learning process.

I believe with Experience Meetings all the various elements will play an important role and create a huge impact on the standard meeting but even more so when it comes to training events.

Experience Meetings also gives us more creative and innovative opportunities when organising events together with our clients. The concept itself matches with our modern design and outlook.

Yigit Sezgin, Global director of sales and marketing, Carlson Rezidor Hotel Group
We’ve already launched Experience Meetings in Russia and Scandinavia; in both places we’ve had a great response, we expect a similar response when we fully launch in the Middle East. Meetings and incentives has always been a big focus for us as a hotel group.

We already had several key service concepts and elements that we were utilising during our MICE events.

What Experience Meetings has done has taken these existing elements plus some additions, Brain Food, Brain Box, Think Planet etc, and put it into a all encompassing 360° meetings concept.