18 COMPANY FOCUS: Jumeirah

Jumeirah has delivered a number of key projects this year aimed at improving the way it operates as a business.

One of the most important projects has been in the Enterprise resource planning (ERP) space, an area largely invisible to guests, and this included improvements to the way the company budgets and forecasts, as well as the way it manages procurement.

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“We have also successfully implemented a number of initiatives in the area of CRM, allowing us to deliver the levels of service that Jumeirah is renowned for through state-of-the-art technology,” explained Floor Bleeker, vice president business solutions at Jumeirah Group.

“In 2012 we introduced the mobile version of Jumeirah.com, and have implemented free Wi-Fi in some of our hotels’ limousines in the UAE, allowing guests to stay connected even when on the road with us.

This year will also see the launch of a beta version of phase 3 of www.jumeirah.com, as well as mobile and tablet apps for some of our hotels, allowing guests to order in-room dining, etc.”

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