20 Apps
We all know we have to be on the internet. Most of us know we have to be present on mobile devices. But how many hotels are providing fully-functioning mobile content that is fully geared towards each type of mobile device, whether it be an iPad or an android phone?
As Samir Abi Frem, corporate vice president, information technology for Rotana explains, everyone wants to jump on the mobile devices but the minute you start manipulating it, “you find you’re going back to a PC-based experience”.
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“Our mobile app, we don’t have a single link to a website, and this is where 90% of apps today that exist, once you finish with the nice pictures and app text, once you move to certain functions — to look for an offer or to book — they put you back onto the webpage that you can’t use properly on a mobile device,” he asserts.
“So everything we have done on our new app is in the app, you never have to leave it. And that’s what people like. You are launching an app to book, and this is where the revenue comes from, so if the app stops before they finish, then you lose everything.”
The lesson to be learned is if you are developing an app for your property, do it properly – there will be no excuses in 2013!
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Feb 5, 2013 , Singapore
Hi Dilip, i thought your comment was pretty interesting. I agree with you that hotels needs to start implementing more tools and technology to improve guest satisfaction. Also, Thanks for the tip on the Geteco tool you mentioned in your comment. I just visited their website and I must add that it...
Jan 23, 2013 , Singapore
An interesting read. Hotels consider guest satisfaction as one of the most important aspects within the hotel industry. There have been an emergence of tools and gadgets that have come up in recent times for hotels to use to better equip themselves for improving guest satisfaction levels. Being i...