3 Sofitel Dubai Jumeirah Beach (www.facebook.com/SofitelDubaiJumeirahBeach): It’s stylish, it’s friendly, it’s just sufficiently French to wow fans – it’s the Sofitel JBR. Good use of the page’s tabs with nice tab images. There’s also an online booking tab, though it’s hidden below the fold and less visible. This Facebook page is also very good at engaging fans in conversations.

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