Nicolas Villemin, director of business development, Habtoor Grand Beach Resort & Spa Jumeirah Beach, a member of the hotel’s new executive team, reveals a range of renovations planned for 2013
How is your department structured and operated?
As director of business development all the sales and marketing functions fall within my department. The department comprises of the following units: sales, marketing, banquet and event sales, reservations and revenue management. Business development is responsible for F&B and recreation commercial strategies.
You’ve worked for a lot of international chains prior to Habtoor, a local company – what are the main differences?
When working with a large international chain there are certain global guidelines and SOPs which need to be adhered to — a road map that is followed across the chain. Working with a different structure at Habtoor Hotels allows for a more tailored, responsive and local approach.
| Advertisement |
With the current structure I find the decision-making process and putting strategies into practice is a fast procedure. This is fantastic when adapting to local market conditions, and allows my team to bring ideas, projects and strategies that are relevant into play in real time.
Marketing is another area of difference, as we have more freedom when creating our campaign concepts and messages. Out-of-the-box marketing and communications strategy means that our message can be heard through the general ‘noise’ in the market.
And of course the tailored approach to our guests means that we create operating procedures that are bespoke to our markets.
Which departments do you work closest to and how do you go about getting things done efficiently?
As controller you have to work with all departments in the hotel. You need to have a solid understanding of all functions to be in a position to analyse and to improve the financial performance, although you are not running them.
Driving initiatives and projects with good communication, a clear road map and a great team is crucial for success.
Article continues on next page ...
Search our database of more than 2,700 industry companies
