What new launches can we expect from Habtoor Grand in 2013?
With the new executive team on board we can expect many new initiatives and changes at the property in the coming year, including:
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- New F&B concepts: we will launch our new Salamar Lounge in Q1, 2013. The al fresco Cuban lounge is sure to become a regular on the Dubai night scene with its mix of cocktails, Cuban beats and tapas cuisine.
- We have just introduced two new brunches: The Habtoor Brunch at Al Dhiyafa restaurant and Luciano’s Saturday brunch.
- Beach & Brunch: a new concept will be launching that gives guests the opportunity on the weekends to combine fine cuisine with the beach and pool facilities.
- Renovated F&B outlets: A few of our outlets are scheduled to go under renovation including The Underground Pub.
- Guest Rooms: A full refurbishment across guest rooms will be happening in 2013.
Habtoor has 14 F&B outlets – how do you approach sales and marketing?
As an umbrella strategy we do ‘destination’ marketing. However, we also drill down into each outlet — giving each its own strategy dependent on the audience.
Each outlet is a business unit within the bigger mix of the property, so we need to ensure the communications strategy supports this.
My Best & Worst
- My best piece of advice is know what you want and stick to it; don't let people influence you otherwise. You have to believe and don't give up.
- My best hotel stay was One&Only Reethi Rah in Maldives, simply superb.
- My best place in Dubai is Dubai Autodrome. As a petrol head I love hanging around the autodrome.
- My worst marketing nightmare is being overtaken by a competitor or a competitor getting the idea first for a specific marketing campaign.
- My worst piece of advice on my first job was: “Don't try to understand what’s good or bad for the hotel, just do what you are told…”
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