The Future
With the future in mind we asked what was next regarding green initiatives and campaigns.
Singh says it will be a case of “continually improving our existing rating”.
“The Green Key programme is self-assessed and as a company we are researching more stringent external accreditation scheme options, such as Green Globe,” he confirms.
Ding, whose property uses Green Globe certification, says the focus will be on the engineering and stewarding teams to lead the way in the hotel’s green efforts.
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“We are continually reviewing our initiatives and policies to ensure we are achieving the best we can and are working very closely with a number of bodies to look at areas for development.”
For Asimus it is a case of going for a gold rating with EarthCheck, while Marriott International’s aim is to reduce energy consumption by 20% per occupied room by 2020. Meanwhile, Rezidor is targeting a 25% energy consumption reduction by 2016 in all Rezidor hotels across EMEA.
Certification and benchmarking offers a chance for companies to provide a base from which they can improve their green performance.
Furthermore, it is an opportunity to engage with guests, many of whom are becoming increasingly eco-aware.
The added benefit of course is the reduction in costs so environmentalists and money men are happy – resulting in a win-win situation.
Ultimately though, for any decision that requires a major capital expenditure, it is down to the owners of the hotels, rather than the operators.
For full interviews with our experts please visit HotelierMiddleEast.com.
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