Horeca Trade and Roundmenu have announced a strategic partnership which will see both companies coming together to focus on driving footfall and increasing customer loyalty for their hospitality partners across the UAE.
With more than 1500 customers across the UAE, ranging from hotels to restaurants to cafes and caterings, Horeca Trade prides itself on delivering a premium distribution service to the region's foodservice channel.
CEO of Horeca Trade Hisham Al Jamil commented on the partnership: “The agreement between Horeca Trade and RoundMenu will bring real, tangible added value to our partners, as it will help them to physically drive and increase their loyal customer following. We want to work with our customers to not only provide the highest quality of food and service, but we want to take one step beyond this and look at how we can add real value to their bottom line. Our partnership with RoundMenu is simply the first step on this journey.”
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RoundMenu was created not to drive one-off discount seeking diners, but to create a platform which offered discounts that are available on an annual basis, with no limit on how many times a diner can use the discount at each restaurant.
With discounts of up to 40% of each booking, this has already helped to drive customer loyalty for more than 300 restaurants across Dubai and Abu Dhabi, with more than 25,000 diners seated since inception in July 2012.
Ali Sinaei from RoundMenu added: "The RoundMenu business model offers an excellent route to market for Horeca Trade’s customers and is built upon a solid foundation of exclusive offers for the end customer and a focus on building a sustainable community of loyal customers for their restaurant partners.”
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