Case Study 1
THE HOTEL: Kempinski Hotel Mall of the Emirates, Dubai
THE VENDOR: IDeaS Revenue Solutions
Objective
• Implement an effective RMS on opening the Kempinski Hotel Mall of the Emirates in 2006.
• Deliver maximum revenues, including strong occupancy.
• Drive additional revenues from optimised pricing performance.
• Get the highest possible RevPAR levels.
• Begin forecasting demand and optimising revenues with immediate effect.
Strategy
• Implement IDeaS’ New Hotel Services Success Package (NHSSP).
• Create a historical hotel data profile to start forecasting occupancies and demand.
• Best Available Rate (BAR) pricing recommendations and automated rate availability controls were enabled and updated three times a day during the full booking window.
• Implement IDeaS’ BAR module, Group Pricing module and Last Room Value recommendations into the system.
• The IDeaS BAR module supports the integration of competitor pricing information, providing a further BAR pricing output.
Results
• Full RMS reporting capabilities supported the hotel’s strategic and tactical decision as trading developed through its early weeks and months.
• The hotel brand experienced seamless integration with its central reservation system, property management system and channel management system.
• In 2012, year-to-date transient benefits alone provided for a return on investment of 30:1 at Kempinski Mall of the Emirates.
• To allow for insight into the level of benefits derived from IDeaS RMS, Kempinski Hotel Mall of the Emirates continues to track and review the system’s performance and the benefits that these controls and pricing decisions deliver.
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