Case Study 2
THE HOTEL: The Point Brisbane, Australia
THE VENDOR: Micros Fidelio
Objective
• Re-think the hotel’s administration systems to coincide with a 90-room extension of the Australia property.
• Optimise revenues by moving away from the previous highly-manual system.
• Have a system which was not limited in its reporting and yielding capabilities.
• Find a system which was easy-to-use and user-friendly, so that if new staff enter the hotel with little hotel experience, they could get to grips with it easily.
Strategy
• Set hurdles in the new system based on past data – looking at previous occupancy levels, set a target, and then once reached, room rates can jump up a tier.
• Installed the Opera Property Management System (PMS), shortly followed by an investment in the Opera Hotel Revenue Management System (ORMS).
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Results
• The ORMS has contributed a significant growth of US $5-$10 in the hotel’s average room rate, with the increases being noticed almost immediately.
• Can easily look at booking history, and get a better sense of what business might be displaced if a large group booking was taken on, and adjusting ARR in response.
• The integration of OPERA PMS and ORMS allows the latest pricing information to be automatically displayed at reception, giving receptionists the ability to see the prevailing ‘daily rate’, which will vary according to the occupancy level of the hotel.
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