Case Study 3
THE HOTEL: Radisson Blu Hotel, Dubai Deira Creek, UAE
THE VENDOR: JDA
Objective
• Implement Carlson Rezidor’s own revenue management system, which is called SNAP.
• Create a dynamic pricing strategy, which would prove to be a key success factor due to the mix of business and leisure guests, coming through both GDS and OTAs.
| Advertisement |
Strategy
• Optimise the best available rate of the day by taking into account the anticipated demand of the rooms, as well as the rates of the competition.
• Set up a system from which it was possible to recommend the daily rate for the hotel up to 120 days in advance.
• Implement the system in such a way that the director of revenue was able to interpret the system’s recommendations, and implement them.
• Allow the director of revenue to define the proper inventory management and distribution channel strategies based on the recommendations.
Results
• In September, the figures on a year-to-date basis showed that RevPAR penetration (RGI) had increased by nine per cent reaching more than 140%.
Search our database of more than 2,700 industry companies
