Hyatt Hotels & Resorts has launched its 'Women’s Experience' worldwide, offering new services highlighted in an analysis of female travellers.
The initiative was launched in the UAE by Iman Al Midfa, founder and creative director of luxury Emirati fashion vrand, Ghizlan Fashion House.
Hyatt conducted an 18-month analysis of female travellers, including 40 facilitated group discussions around the world.
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“Hyatt’s re commitment of listening to guests and digging deeper is leading to ever more meaningful and illuminating findings that helps us truly understand their needs. We are deeply committed to ensuring our female guests are comfortable and at ease while travelling, with the luxuries of personalised hospitality that Hyatt is renowned for,” said Grand Hyatt Dubai area director and GM John Beveridge.
Hyatt’s research indicated women want:
- Assurances that their guest rooms have been cleaned and an on-going dialogue with the hotel to provide feedback. Guests will now find communications cards that allow housekeepers to provide personal confirmation of a thoroughly cleaned room and open the door to two-way communication, encouraging guests to share additional needs during their stay.
- An easy way to obtain items forgotten at home without breaking stride. All business travellers forget things. Women, however, are often much more reluctant than men to seek assistance when they do, which can make something simple such as leaving a cell phone charger at home much more disruptive for female travellers. Hyatt is introducing Hyatt Has It, a service for all guests that will offer essentials such as a phone charger, curling iron, steamer, yoga mat, makeup remover wipes, and razor to keep, borrow or buy.
- To maintain their health and well-being on the road. All guests will find new menu offerings that include fresh juices and smoothies, balanced portions and “create your own” options, all of which are grounded in Hyatt’s industry-leading food and beverage philosophy, Food. Thoughtfully Sourced. Carefully Served.
- Bath products that are of high quality. Hyatt hotels will now offer all guests upgraded, high-quality bath amenities from KenetMD Skin Care, Le Labo, June Jacobs, and Aromapothecary across its portfolio of brands.
- Guest request communication cards, a service providing frequently forgotten items, and new healthy, balanced menu offerings are a sampling of new features available at Hyatt hotels and resorts around the world as a result of Hyatt’s effort to listen more to guests and provide an experience tailored to their individual preferences.
“These changes represent a first step in re-thinking how we do business – they show we are ready as a company to break free from the ‘one size fits all’ playbook and have a real conversation with our guests to better understand what they want,” said Hyatt Hotels & Resorts SVP, brands Sara Kearney.
“We are excited to introduce new amenities and services today that guests told us they wanted, and we are even more excited to see how our new approach will continually allow us to offer solutions to the issues today’s travellers face.”
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