Carlson Rezidor Hotel Group's Club Carlson has become the first loyalty program in the hospitality industry to be labelled carbon neutral.
The carbon offsetting service is available to meeting planners across its six hotel brands worldwide, and managed through Carbon Footprint Ltd.
Every ton of carbon generated at a member’s event will be offset by planting a tree in Kenya’s Great Rift Valley and the program will invest in renewable energy in India.
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“Carlson Rezidor takes sustainability seriously. According to the United Nations World Tourism Organization - United National Environment Program, hotels generate about 20% of tourism’s total carbon footprint.
"This innovative offsetting solution is a unique service of Club Carlson, and will help to reduce our hotels’ and our customers’ carbon footprint,” said Suzanne Riesterer, chief commercial officer at Carlson Rezidor.
The carbon neutral meetings program has offset 433 tons of carbon by planting 433 trees in Kenya since its launch in Radisson Blu hotels in Europe, the Middle East and Africa at the end of 2012.
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