Makarim Hospitality Group, the hotel and resorts arm of Saudi Hotels & Resort Company (Sharaco) has signed an operation and management contract with Shorofat Alsafwa Company for a property in Makkah, anticipated to open Q3 2013.
The four-star 104-key room Makarim Shorofat Hotel brings Makarim Hospitality Group’s tally in the Holy City to over 1400 rooms across five hotels – the brand boasts more than 2000 hotel rooms overall in the KSA.
The contract was signed in April by Dr. Badr bin Hamoud AlBadr, CEO, Sharaco and Mr. Abdullah bin Mohammed Al Maagel on behalf of Shorofat Alsafwa Company in the presence of Mr. Sultan bin Badr AlOtaibi, GM, Makarim Hospitality Group.
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Commenting on the deal Dr. Badr said: "The number of clients served in Makarim Hotels has exceeded 2 million, and the growth in occupancy in 2012 reached 12%. This comes in line with the new strategy of the reorganisation of the company, which focuses on expansion in the field of management and operation.”
Dr Badr also confirmed that a strong hotel presence in Makkah resulted in a growth of revenue for Makarim Hospitality Group of 20% in 2012.
The group currently operates the Makarim Ajyad Hotel, Makarim Umm al-Qura Hotel, Makarim ALBait Hotel and Makarim Mina Hotel in the region.
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