Carlson Rezidor Hotel Group is to launch two new international hotel brands, with the creation of Radisson Red and Quorvus Collection hotels.
The announcement came yesterday at the Radisson and Radisson Blu Americas annual business conference, with the group describing Radisson Red as a ”lifestyle select” brand which will embrace new technologies such as mobile check-in, while Quorvus Collection will be a global collection of luxury hotels. The company has also stated that it is aiming to have more than 60 Radisson Red hotels and 20 hotels in the Quorvus Collection worldwide by 2020.
Speaking after the announcement, Carlson president and chief executive officer Trudy Rautio said “Radisson Red and Quorvus Collection are inspired by Vision 20/20, an evolution of our Ambition 2015 growth strategy. Vision 20/20 aspires to elevate the guest experience with innovations in technology, guest service and beyond. These two brand concepts will illustrate that perfectly.”
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“This is a distinct opportunity for Carlson Rezidor to introduce new experiences, as well as exciting and relevant services, that uniquely differentiate our brands. Quorvus Collection and Radisson Red are the first manifestations of that vision,” she added.
With Radisson Red, Carlson Rezidor has stated an aim to create a new industry category, “Lifestyle Select,” an upscale, select service concept with a focus on design, customer experience and recognition of the increasingly important role that technology plays in the lives of hotel guests.
With that aim, Radisson Red hotels will reportedly feature a mobile application that will not only allow guests to skip reception for check-in, but order a drink in the bar, food from the deli, flowers through an online concierge or a taxi for the airport; manage their own personal profile and preferences; and manage the environment within their Radisson Red room.
Radisson Red will launch simultaneously in 2015 in urban centres in the Americas, Europe, the Middle East, Africa and Asia Pacific.
Carlson Rezidor’s other new brand, Quorvus Collection, is to become a range of luxury, five-star hotels that aim to offer a distinctive experience, with each hotel having an individual style, design, heritage, history and architecture and will be reflective of its location.
According to the group all Quorvus Collection hotels will offer a range of services comprising six core lifestyle elements – wellness, replenishment, style, inspiration, entertainment and connectivity.
Carlson Rezidor’ is expecting to announce its first Quorvus Collection hotel in Q2 2014, while the future Quorvus portfolio will include historic landmark properties, contemporary residences, classic boutiques and urban retreats.
Carlson Rezidor also recently announced plans for two new KSA properties, with the Radisson Blu Hotel, Jeddah Al Salamah, due in Q2 2015, and the Park Inn by Radisson Riyadh hotel in Q1 2016.
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