Implementation
Simreen explains: “During the event we run a 24-hour operation due to tight time restrictions at night, so time management is one of the main skills needed.
“From the most junior to the most senior team member of Royal Catering — we are all present during this event and help out at all times.”
He adds that logistics, timing and planning are the key aspects and challenges for these types of events. “They are overcome by long-term planning and through setting clear responsibilities and accountability for key tasks and aspects of the event.
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Also when you work with a professional client — and we are extremely fortunate to have that with Abu Dhabi Motorsport Management (ADMM) — all the challenges faced are easily overcome as you are on the same page towards creating a fantastic, world-class event.”
Detailed schedules are prepared with ADMM for every movement of Royal Catering’s 50 trucks, the six reefer containers where all the food and beverage is stored, six mobile kitchens as well as the transport of 1,200 employees, and these time tables were strictly adhered to.
Back-up plans are in place in case of any issues or if delays arise in any area of the operations.
Simreen notes: “Sourcing the manpower for an event of this scale is definitely a key challenge and numerous agencies were approached to assist us. Royal Catering has a great network of sister companies from which resources are sourced for events like this and we also sourced staff from abroad.”
The team that catered the event consisted of 1200 colleagues, including 120 people who were flown in from Germany to assist.
Hygiene and quality is always a top priority and a dedicated task force is assigned to manage just this part of the project. Simreen reveals: “A detailed plan is created and the Abu Dhabi Food Control Authority (ADFCA) is involved months prior to the actual event, making sure all standards are met.”
He adds: “During the event, a large team is on-site to monitor and control all steps of the production and service.”
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