In Practice
During the Grand Prix, the food offering varies from section to section and includes everything from meal parcels to served canapés and silver service. For the public it is mainly based on convenience food such as burgers, falafel, shawarma, Asian noodles, pasta, pizza and hot dogs.
In the hospitality section, Royal Catering served a light breakfast buffet, which featured a wide selection of pastries, such as bagels and croissants, as well as quiches. The lunch buffet provided a selection of starters, main courses, and desserts that contained everything from macarons to oriental pastries. For the afternoon snack buffet, the menu consisted of dishes such as tender Dutch veal and shrimp tempura.
Simreen adds: “We made sure that the menu was designed to cater to a diverse audience, as this is such a multicultural event.
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“We catered for 27,000 pax in total for the hospitality booths only, which is approximately 9,000 pax per day.”
Feedback
Simreen proudly says that the initiatives put in place have led Royal Catering to achieve the best hygiene standards in the history of the Formula 1 Abu Dhabi Grand Prix as per the feedback received from local authorities.
Royal Catering will continue to work on the sporting event, and Simreen says preparations for this year’s F1 event have already started in full swing.
He says: “This is truly an amazing event to work on and we have a great relationship with the ADMM team, and we are working jointly with them to generate new and fresh ideas for 2014.
“We are currently in the process of reviewing our sales for last year to see what items worked well and which ones could have done better so we can adjust our menus accordingly. With only about eight months to go to the event, preparations are already well underway.”
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