Abu Dhabi-based Royal Catering reveals how it geared itself up for one of the biggest sporting events in the UAE — the Abu Dhabi Formula 1 Grand Prix
Royal Catering started its partnership with the Abu Dhabi Formula 1 Grand Prix in 2010 when it catered the first after-race concerts.
However, in 2011 it became the official caterer for the public, the media and the marina boxes, as well as the race control and after-race concerts.
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In addition, it provided the staff catering at the event. In 2013, it added to its coverage the catering for all ‘category one hospitality booths’ — those for premium ticket holders.
Preparation
According to Royal Catering general manager commercial Samer Simreen, preparations for this type of event start months in advance. He says: “Typically our kick-off meeting takes place just three months after the conclusion of the last event. It takes about nine months to prepare for an event of this scope and size.”
The first step involves putting together a dedicated team from both parties, which gradually increases as the main event approaches. Areas of responsibilities are assigned for key tasks such as menu planning, logistics & supply chain management, manpower, hygiene, and engineering.
Simreen explains: “Both parties will meet up and brainstorm on a regular basis to constantly seek ideas to enrich the offering and further streamline the operations of the event. We always reflect on the last event and work hard to make the next one even better for the guests and the organisers.”
He continued: “The client provides a general scope of work for each area of the catering that needs to be provided and then we propose a concept for discussion and wait for final approval from the client.”
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