Jumeirah Group has received over 10 million views on its YouTube channel, making its brand videos the most viewed in the hospitality industry according to digital travel publisher skift.com.
Jumeirah’s 270 brand videos are based on stories and insights shared by guests of the hotels and the staff who work in the 22 properties operated by Jumeirah across the world.
Over the past year, the group has grown its YouTube viewership by more than 800%, outperforming its competitors, and has now gained more views than any other hospitality brand on the website.
The films are delivered in English, Arabic, Russian and German, reaching the group’s key markets, and the most popular video on the channel is the Red Bull F1 racing stunt, which received 1.3 million views.
| Advertisement |
Jumeirah Group chief commercial officer Alison Broadhead said: “At Jumeirah, we focus on creating imaginative and exhilarating experiences for our guests. We portray these experiences using online videos, so reaching 10 million views is a major milestone for us. It’s not just about number of views, it’s about the quality of content, and our video engagement score is consistently high with ‘likes’ reaching over 91% across all videos.”
“Jumeirah’s brand communications strategy focuses on video as a key medium and we now have over 270 brand videos online, in four different languages, with an average video view rate of 15,000 views per day. Given the importance of online video in the luxury travellers’ decision making process, we are appreciative that we can attract such high interest,” she added.
Jumeirah ranked ninth globally in the overall Skift Score compiled through measuring performances in key social media channels such as Twitter, Instagram and Facebook.
Search our database of more than 2,700 industry companies
