JW Marriott Marquis Dubai general manager Bill Keffer JW Marriott Marquis Dubai general manager Bill Keffer

Bill Keffer has taken over the role of general manager at JW Marriott Marquis Dubai, following the retirement of his predecessor Rupprecht Queitsch.

US National Keffer has spent the past two years as hotel manager at the property and took over his new role on April 1. With the hotel yet to appoint his replacement, he continues to carry out the responsibilites of his previous position.

He has held managerial positions at Marriott International for the past 25 years, in locations such as Sapporo, New York and Seoul, and takes on his position at a time when the hotel is in the middle of the phased opening of Tower 2. The first 294 rooms in Tower 2 opened last month and, once fully operational in October, it will have 804 rooms and suites, bringing the total number of keys at the property to 1,608.

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“The second tower opening has opened at an important time in Dubai’s development; recent reports from Dubai Tourism and Commerce Marketing (DTCM) predict that by 2020, Dubai will receive around 20 million visitors per year,” said Keffer.

"This is due to the country’s growing prominence as a MICE destination on the world stage and the recent Expo 2020 win. In light of this we are confident our hotel is in a strong position to cater for the increased number of visitors, particularly because our conference and event facilities are equipped to host over 1,000 people to meet, dine and stay.”

Tower 1, which stands at 355 metres tall and has 804 rooms, opened in November 2012. The hotel , which is owned by Emirates Group, is in the Guinness Book of Records as the world’s tallest hotel.