Bin Haider Hospitality has pencilled in 2017 as the scheduled completion date for a property it is developing on the East Crescent of Palm Jumeirah in Dubai.
The property is one of seven new hotel projects the company is currently working on in Dubai, which will add 2,000 extra rooms to its portfolio by 2020.
With 230 rooms - including 20 suites – all offering views of the Dubai skyline, the Palm Jumeirah property will be the first to be completed. It will follow this up with four- and five-star boutique hotels in BioTechCity, Studio City, Al Nahda and Dubai Media Zone.
“This sector of the market is becoming increasingly important as Dubai’s dynamic hospitality sector prepares for the arrival of Expo 2020,” said Bin Haider Hospitality Division group general manager David Cockburn.
“We are already seeing a significant increase in demand for four star accommodation across the Emirate and this trend will become ever more prevalent as the Expo draws closer. As a home-grown hospitality brand, we are committed to supporting Dubai and the UAE’s continued growth which is why the Group is investing in a pipeline of projects that are aligned with the emirate’s vision for the future."
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He added that the company would expand its strategic relationships with Starwood and IHG and introduce additional global branded management groups to its portfolio. It will also further expand its own Grand Excelsior Hotels and Resorts brand throughout Dubai and the region.
Bin Haider Hospitality will be showcasing the Grand Excelsior brand at this week’s Arabian Travel Market, where it can be found as part of the Department of Tourism and Commerce Marketing stand.