World of Nobu festival in Dubai. World of Nobu festival in Dubai.

Celebrity chef Nobu Matsuhisa will launch the inaugural World of Nobu food festival at Atlantis, The Palm, with more than 21 Nobu chefs from 10 countries around the world.

For two days in October, Matsuhisa and his executive and sushi chefs from locations including Malibu, London, Tokyo, Cape Town, Milan, Mykonos and beyond, are offering the world’s best of Nobu combined with international entertainment in Nobu pop-up restaurant at Asateer at Atlantis, The Palm.

“We are extremely thrilled to be hosting the very first World of Nobu,” said Serge Zaalof, president and managing director of Atlantis, The Palm.

He added: “We have long valued our partnership with chef Nobu and are excited to offer his fans globally the chance to experience this truly spectacular culinary event where they get to sample delicacies from Nobu restaurants worldwide. Nobu has long set the standard for Japanese cuisine and this event will raise the culinary bar even higher.”

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On October 16, the World of Nobu will kick off with a cocktail party, with unlimited tapas and live music. In addition, the maker of Hokusetsu Sake (the preferred sake of Nobu restaurants globally) will be doing pourings and giving special insights into the premium beverage. Tickets for the party start at AED 450 (US $122.5) per person.

The Global Tasting Festival will take place on October 17 from 12pm-4pm. More than 80 dishes from the various Nobu locations will be served on a special menu designed to showcase each restaurant’s style and palate while listening to the Deep House background tunes of resident DJ Vinyl Dave. Brunch, including unlimited food and spirits, will be AED 595 ($162).

World of Nobu will conclude with a 6-course gala dinner from 8pm, complete with entertainment from Salha and The Million Dollar Band and live cooking demonstrations. The 6-course dinner, with matched beverages per course, will be available at AED 995 ($270) per person.

In addition, Atlantis has introduced the Nobu Getaway package. Starting from AED 2,845 ($750) ++, the package includes a one night stay in a deluxe room, entry to the Nobu Cocktail party for two and international breakfast for two. All guest staying at Atlantis, The Palm can enjoy unlimited entry into the Lost Chambers Aquarium and Aquaventure Waterpark.