The Meydan Hotel and Bab Al Shams Desert Resort and Spa have joined the Ultratravel Collection, giving them access and exposure to millions of potential customers around the world.
Comprising 40 luxury properties around the world, the Ultratravel Collection was established in 2013 by the Global Hotel Alliance (GHA), Travel Leaders Group and Ultratravel.
Owner and operator Meydan Hotels and Hospitality said the deal would allow the properties to extend their global reach, with the integration and sharing of a global platform for guest recognition and loyalty, access to the GHA Discovery loyalty programme of over 4.6 million members and the five million high end customer base of the Travel Leaders Group.
"We are extremely proud to have found a partner who allows us to expand the reach of our products and give us the opportunity to tap into the multiple offerings of the Ultratravel Collection, while forging strong relationships with the partners,” said Meydan Hotels and Hospitality head of sales and marketing Thomas Grundner.
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“The collection's luxury approach also mirrors Meydan Hotels and Hospitality new direction to 'reach out and do more' for its guests.”
Bab Al Shams Desert Resort & Spa will celebrate its 10th anniversary in December and is currently planning a two-year renovation and extension project.
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