FRHI Hotels & Resorts vice president, sales & marketing Middle East, Africa and India Frédéric Savoye FRHI Hotels & Resorts vice president, sales & marketing Middle East, Africa and India Frédéric Savoye

FRHI Hotels & Resorts has appointed Frédéric Savoye as vice president, sales & marketing for the Middle East, Africa and India.

Savoye will be responsible for the overall sales and marketing operations for 19 hotels and will also oversee the development and implementation of strategies, plans, and budgets for all upcoming Fairmont, Raffles and Swissôtel properties in the region.

He joins from Hilton Worldwide, where he was regional director of revenue for Western and Southern Europe.

“As FRHI continues to grow in the region, doubling its regional footprint within the next five years, Frédéric will be well positioned to help drive our company’s strategic vision forward and to lead our sales and marketing teams to achieve performance milestones,” said FRHI senior vice president, operations Sami Nasser.

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Savoye has over 20 years of sales and marketing experience and has held executive level positions for Sofitel in Northern, Central and Eastern Europe, and for Kempinski Hotels in Egypt.

His areas of expertise include sales, distribution, revenue management, e-commerce, marketing and communications within key markets and destinations in the United States, France, Turkey and the Middle East.