Rosewood Hotels and Resorts has rebranded Rosewood Corniche as part of the company’s brand relaunch.
The hotel, now called Rosewood Jeddah, will also see the introduction of a new property seal, which has been designed to portray the hotel’s individuality.
Seals were chosen in addition to more traditional logos to reflect the Rosewood signature style of service.
Rosewood Jeddah managing director Hans-Peter Leitzke said: “Renaming the hotel as Rosewood Jeddah signifies the importance of the property to both the city of Jeddah and to Rosewood Hotels & Resorts.
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"The new name will help to increase the awareness in Jeddah and throughout Saudi Arabia of the Rosewood brand and its collection of unique, world-class hotels.”
Situated on Jeddah’s corniche, the hotel features 127 guest rooms and suites, and offers butler service for each room.
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