Thailand-based Minor Hotel Group is set to reflag one of its owned properties – Four Seasons Bangkok – to its luxury Anantara brand.
Located in Bangkok’s Siam district, Anantara Siam Bangkok Hotel & Spa will be the flagship property for the brand, and is set to join the portfolio on March 1, 2015.
Located within close proximity to the main business, nightlife, and shopping districts, the 354-key hotel includes seven restaurants and bars, a spa, a gym, and an outdoor swimming pool.
Titiya Chooto, general manager at Anantara Siam Bangkok Hotel & Spa will lead the property when it opens; she was previously hotel manager at Four Seasons Hotel Bangkok.
Built in 1978, the property launched as a Peninsula hotel, prior to being sold to Regent Hotels in 1982. Four Seasons assumed management of the hotel following its acquisition of Regent Hotels in 1992. The Regent Bangkok was owned by Rajdamri Plc, which Minor Hotel Group acquired 100% of in 2001. The hotel was then rebranded as Four Seasons Hotel Bangkok in 2003.
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Commenting on the rebrand, Minor International chairman and CEO William Heinecke said: “Owning this prestigious hotel in the heart of Bangkok and working with the fantastic team during its time as Four Seasons Bangkok has been an amazing journey. I am looking forward to continuing the journey in the next stage of this property’s life as Anantara Siam”.
Minor Hotel Group chief executive officer Dilip Rajakarier added: “Minor Hotel Group is excited to make the announcement of the transition of this prestigious property in central Bangkok to our core luxury Anantara brand. The property will make a superb addition to the brand’s portfolio. We also look forward to continuing the journey with the team of Associates who have ensured the success of the hotel over the last 22 years and who will be an integral part of Anantara Siam Bangkok moving forward”.
Minor Hotel Group owns three other Four Seasons hotels in Thailand – Four Seasons Resort Chiang Mai, Four Seasons Resort Koh Samui, and Four Seasons Resort Tented Camp Golden Triangle.
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