Amira Nature Foods announced the launch of its organic food range at Gulfood 2015 at Dubai World Trade Centre.
The organic portfolio will include basmati rice and brown basmati rice, kidney beans, chick peas, whole wheat flour and brown chana and tur dal.
Karan A. Chanana, chairman of The Amira Group commented: For 100 years and across four generations of the family business, we have been supporting India’s traditional farming communities.
“By venturing into the organic food business we are further strengthening our commitment and responsibility towards customers, farmers and the environment.
“The Middle East remains a key market for us and making this announcement is significant because it underscores our commitment to providing the best food products in the region.”
Chanana claims that Amira’s organic food range is grown using no pesticides or harmful chemicals.
Organic rice farming projects have been set up by Amira in the Terai region of India known for its low area, soil quality, agro climatic conditions and proximity to irrigation waters of the Ganges.
Other locations have been identified for more Amira organic farming projects, including Sikkim, lentils and beans in the Bhilwara region of Rajasthan, Kesar mangoes in Gujarat and cashews in the tribal belts of Orissa to name a few.
An Amira team has been working with 7500 farmers to cultivate more than 12,000 hectares for multiple organic corps.
Founded in 1915, Amira specialises in packaged Indian specialty rice and trades in more than 60 countries.
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