Viceroy Hotel Group has joined the Global Hotel Alliance, which us among the world’s largest alliances of independent hotel brands.
As part of the collaboration, some of Viceroy’s most luxurious properties will join the Ultratravel Collection, including properties in San Francisco and New York City.
Commenting on the addition, GHA CEO Chris Hartley said: “Viceroy Hotel Group joins us at an exciting time, not only as we continue to strengthen our presence in some of the world’s most sought-after destinations, but also just as we re-launch our Discovery loyalty programme, with a stronger emphasis on the individuality of our member brands.
“We feel privileged to have Viceroy’s prestigious properties included within our portfolio, both under GHA as well as Ultratravel Collection; and we are now able to offer our 5.4 million Discovery members an even larger variety of hotels to choose from.”
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Viceroy Hotel Group CEO Bill Walshe added: “GHA is a unique proposition, co-created with real travelers seeking timely and authentic recognition. As a leader in modern luxury hospitality, it is Viceroy’s privilege to join a movement that believes in the personal currency of 'life long memories' as the ultimate expression of loyalty.
“We are proud to join such an extraordinary collection of hotel brands, and we look forward to collaborating with them to deliver amazing experiences to guests from across the globe.”
The integration of Viceroy Hotels & Resorts into GHA and the Ultratravel Collection will be completed by April 2015, and will bring GHA’s network to more than 550 hotels and 31 independent brands.
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