UAE-based Rotana has signed its first property in Nigeria under its Centro brand.
Located in Lagos, the 200-key Centro Lagos Hotel marks the group’s entry in the country.
According to Rotana, Nigeria is projected to be the fastest growing hospitality market in Africa over the next five years, with 22.6% compound annual gain.
The new signing adds to Rotana’s existing portfolio in the continent, including hotels in Khartoum, Sudan; Sharm El Sheikh, Egypt; Kinshasa, the Democratic Republic of the Congo; and a five-star hotel and serviced apartments property in Tanzania.
Commenting on the new hotel, Rotana president & ceo Omer Kaddouri said: “Despite being home to a flourishing hospitality industry, Lagos has the highest average rates on hotel accommodation in Africa. Centro Lagos fills this major gap in the industry and heralds a potential paradigm shift in the city’s hospitality scene.
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“Africa is a vastly underserved market with huge potential for growth, and Rotana is very keen to expand its pipeline in the continent. The African region will remain a focus market for Rotana in the years to come as we move towards our goal of operating 100 hotels by 2020.”
Annie Okonkow, chairman of Topwide Ventures Limited, the developers of the hotel said: “Rotana is a true pioneer in the hotel industry who has established a global reputation for creating world-class hospitality environments, and we are very proud to be introducing such an acclaimed brand to the city of Lagos.
“Once open, the new Centro hotel and serviced apartments will provide travellers a more accessible and affordable option right in the heart of Lagos, with the same high standards of elegance, comfort and convenience that guests have come to expect from a Rotana property.”
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