The latest STR Global results for March have reported positive year-over-year performance in two out of three metrics, with occupancy and RevPAR on the rise, and ADR down.
The region reported a 3.2% increase in occupancy to 68.7% and a 0.7% rise in revenue per available room (RevPAR) to US$118.04. Average daily rate (ADR), however, decreased 2.3% to $171.82.
When looking at the three Middle East/Africa sub-regions, North Africa posted the top increases in all three performance metrics when reported in US dollars.
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The sub-region experienced a 15.1% increase in occupancy to 52.2%, an 8.9% increase in ADR to $93.49 and a 25.3% rise in RevPAR to $48.78
Among the key countries in the region, Egypt experienced the highest increases in both ADR (+32.9% to $86.64) and RevPAR (+61.5% to $45.28).
Cairo, Egypt, reported the largest increase in occupancy, up by 38.2% to 51.6%. Beirut, Lebanon, followed with a 26.7% increase to 49%.
These two markets reported RevPAR increases of more than 30.0%: Cairo, Egypt (+41.2% to $53.84) and Beirut (+31.9% to $72.98).
Lebanon saw the highest increase in occupancy, up 27% to 48.5%. The country’s demand has increased for 11 consecutive months after the GCC lifted travel advisories in May 2014.
Morocco reported the steepest declines in both RevPAR (-23.4% to $64.11) and ADR (-23.6% to $109.83).
Amman, Jordan, experienced the largest decrease in occupancy, down 18% to 54.6%. Amman experienced the largest decrease in RevPAR, down 20.3% to $88.20.
Doha, Qatar (+11.4% to $207.22) and Manama, Bahrain (+9.6% to $219.69) posted the largest increases in ADR.
Muscat, Oman, saw the largest drop in ADR, down 9.2% to $228.06.
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