Hawthorn Suites by Wyndham will open five more properties in the Middle East after the successful operation of its flagship hotel in the region in the last year.
Speaking to Hotelier Middle East at ATM 2015, Hawthorn Suites by Wyndham Dubai general manager Wael El Behi said: “If I compare first month of this year to last year, there is a growth in revenue and profitability, and we have had 87% occupancy in the first four months of the year.
“When I look back, I can see it was challenging in the first six months. We were the first flagship of that brand in the region, so there was a lot of pressure on us to deliver to the owners and the guests. We had to rise above and ask people to come and try us.
“Maybe with another established brand, it would have been easy to position ourselves because everybody knows the brand. But for us, 95% of our properties are in states. There was pressure but I think we did well. We hosted many investors who came and saw the property. Some maybe stayed with us secretly to experience the brand.”
Behi confirmed that the success has led to the expansion, and the brand is now looking to open five new properties in the region within the next year. Locations include Saudi Arabia, Bahrain and another one in UAE (TECOM, Dubai).
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