San Francisco-based Commune Hotels & Resorts has added Alila Hotels and Resorts to its portfolio of boutique hotel brands.
The acquisition marks Commune’s fourth hotel brand, joining Joie de Vivre Hotels, Thompson Hotels, and Tommie.
Commune’s parent company Geolo Capital secured a majority interest in Alila in 2014, and the two companies partnered to cross-promote each other’s global brands. The groups are now entering into a fully-integrated partnership to create wider exposure and distribution internationally.
As part of the deal, Alila’s corporate office in Singapore will also become Commune’s regional office in Asia.
All Alila properties will retain their name, and Alila’s former CEO Frederic Flageat-Simon will now serve as CEO Asia of Commune Hotels & Resorts.
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Simon and the Singapore-based team will focus on growing the Commune brands in Asia, Australia and the Middle East, while the U.S.-based Commune team will continue to build the development pipeline in America, Europe and Africa.
Commune Hotels & Resorts CEO Niki Leondakis commented: “I’m thrilled to welcome the Alila team to the family. Through our partnership this past year, we quickly discovered that our company cultures and values are very well-aligned.
“Asia is an incredibly influential and promising travel market with tremendous growth potential for Commune; Alila has a strong foothold in the region with world-class hotels and a commitment to guest service that’s nothing short of exceptional, all of which creates significant opportunity for Commune's existing hotels and future development internationally.”
Frederic Flageat-Simon added: “The value of the two companies together is greater than two separate entities. The combination of Alila’s footprint and experience in Asia, combined with the infrastructure, resources and global reputation of Commune will mean a winning guest experience for more people around the world, and a global management and distribution platform for our owners.”
Alila’s second Middle East Hotel, also in Oman, is due to open in 2017.
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