As part of its 60th anniversary festivities in the UAE, Rainbow milk hosted a movie screening for the labourers at the Muhaisna camp.
The event was aimed to recognise and appreciate the hard work put in by these men and applaud their contribution in the development of UAE.
Rainbow Milk marketing director Hein Raijmakers said: “The objective behind this event was to bring the cinematic experience to the labourers as they themselves find it difficult to afford such luxuries. As part of the event, the labourers got the opportunity to attend special screenings of popular Bollywood films, starting with the classic blockbuster Sholay.
“For these valuable people, Rainbow Milk is often associated with the quality time they spend relaxing during the day with a cup of tea and this event ensured that they have a similar tranquil time watching their favourite films. The main aim was to show the labourers appreciation for their priceless work.”
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Labourers were treated to a Bollywood classic, Sholay, with light refreshments and a relaxed environment.
“The work that these laborers do is incomparable and instrumental in creating the world-class city we live in today. We really hoped that with this gesture we can show them our gratitude towards their hard work,” he added.
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