Traders Hotel Dubai by Shangri-La has been reflagged Best Western Premier Dubai, signalling the entry of the midscale brand into the UAE.
In May, the four-star property, located in Deira, was handed back to owners Sun and Sky Hotels by Hong Kong-based Shangri-La.
The 250-room hotel was reflagged Best Western Hotel under a franchise deal on Dubai on June 1.
Best Western Premier, Dubai general manager Emilio Vargas commented: “We are delighted to be in Dubai and we hope to make the Best Western culture serve the city in the best way possible.
“We hope to cater to both the business and leisure traveller. As part of the opening celebration and Ramadan, the hotel has a wide variety of offers.
“All of our colleagues at have been carefully selected, with special attention to their attitudes and soft skills; we can train the technical abilities, but we can’t train how to smile nor the passion for serving our guests.”
F&B outlets comprise casual buffet dining restaurant, The Junction, the Chameleon Bar, which offers live entertainment, and the outdoor 88 Ultra Lounge with shisha and music.
Guests are offered a complimentary breakfast, and have access to the 24-hour gym, indoor pool, jacuzzi, steam and sauna facilities, as well as spa treatments.
Best Western Premier Dubai marks the US company’s ninth hotel in the Middle East, and the first in the UAE.
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