JOEMAR M. ALMAZAN, BRAND TRAINER, CAFFè NERO
Your tip for a perfect cup of coffee?
A great cup of coffee should be made with fresh, dark roasted beans, just out from a valve bag. It should be freshly grinded, and coffee flavour is extracted using a paper filter, with a certain amount of hot water.
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What is a common mistake that baristas make?
Baristas are trained for a certain standard, in accordance with their brand. However, when in routine, they often end up creating their own standards, unconsciously omitting an essential step here and there. For example, some focus on speed at the cost of quality — the intention is noble but lost in translation. Similarly, some baristas are so involved with making drinks that they do not connect with the guests, which should be a priority.
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