Rove Hotels, the Milennial-focused lifestyle brand developed by Emaar Hospitality Group, is seeking a new director of brand marketing to assist with its growth strategy ahead of 2020.
The main purpose of the role is to manage, develop and implement brand marketing initiatives of Rove Hotels and strengthen its positioning. To ensure the management of the brand aligns with the brand strategy. The role seeks to support the development of new brands and guidelines.
The role also seeks to enhance Rove’s performance by delivering turnkey solutions to provide strategic marketing support to individual Clusters to deliver upon the brand promise and brand positioning.
The top three essential functions of the role are to:
- Execute the brand and marketing strategy, and implement initiatives that align with Rove’s overall business plan, and that drive opportunities for brand awareness and revenue generation respectively
- Support and manage the development of Rove Hotels, including but not limited to brand positioning, brand identity, brand style, brand templates and brand toolkits, and to drive brand goals
- Develop targeted measurable and multi-channel brand marketing campaigns or other key marketing initiatives.
The candidate must have a Bachelor's degree and five years experience in similar roles.
You can view the role on Linkedin here.
Emaar announced in January that it will be rolling out 10 new Rove properties in Dubai by 2020.
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