Rotana and Bin Yousef Group representatives at the signing ceremony. Rotana and Bin Yousef Group representatives at the signing ceremony.

UAE-based Rotana has signed a new five-star hotel and serviced apartment project in Dubai.

The property, located on Sheikh Zayed Road, will be Rotana’s 16th property in Dubai and its 35th in the UAE.

The 598-key complex will add to the group’s 3988 room-strong inventory in Dubai.

The agreement was signed by Rotana chairman Nasser Al Nowais and Bin Yousef Group chairman H.E. Mohamed Khalifa Bin Yousef Al Suwaidi.

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Commenting on the new project, Nasser Al Nowais said: “We are very proud to have been chosen to manage this new jewel in Dubai, which will no doubt be a leading property not only in Dubai but in the UAE.

“With Dubai’s hospitality sector projected to maintain its growth momentum across various segments, we were keen to launch a premium hotel in the city that will provide a new level of luxury and comfort to guests with the convenience associated with our brand.”

H.E. Mohamed Khalifa Bin Yousef Al Suwaidi added: “Rotana is our partner of choice to help realise our aspirations for the hospitality landscape in Dubai. With their experience, we are confident of achieving our goal of building a unique luxury property, that will serve the tourism and hospitality sectors even further in the Emirate.

As a home grown hotel brand that has evolved into the largest hotel management company in the region and beyond, Rotana symbolises the ambition and economic dynamism of today’s UAE, and their success is a tribute to the soundness of the group’s strategic vision and equally to the continued efforts of the UAE’s leadership to foster a nurturing environment for growth.”