MICE representatives and businesses from the emirate visited Barcelona to develop tourism links between the two countries.
The European Incentive, Business Travel & Meetings Exhibition (IBTM World) trade show welcomed business tourism entities from Abu Dhabi and the Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) to promote the emirate for business-focussed visitors.
The three day event, held from November 17-19 in Barcelona Spain, attracted more than 15,000 MICE industry professionals.
“The variety of exhibitors this year is highly significant as it is a reflection of just how much the destination is growing in terms of choice for meetings and events planners,” said Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) director of the Abu Dhabi Convention Bureau Mubarak Al Shamisi.
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“With 2014’s total of 14,640 guest arrivals from Spain, this represented an increase year-on year of 14% on 2013, and in the first six months of this year we have seen the numbers of Spanish visitors to the emirate well on target to reach double-digit growth once more,” added Al Shamisi.
Organisations from the emirate joining the delegation included the InterContinental Abu Dhabi, The St. Regis Saadiyat Island Resort, Abu Dhabi, Yas Viceroy Abu Dhabi, the Ritz Carlton Abu Dhabi, Grand Canal, Crowne Plaza Yas Island and Anantara Hotels, Resorts & Spas and Al Raha Beach Hotel.
IBTM World anticipated more than 3100 exhibitors in attendance at the three-day event in Fira, Barcelona.
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