Starwood Hotels & Resorts Worldwide, Inc has debuted the Westin brand in Egypt, with the opening of The Westin Soma Bay Golf Resort & Spa.
Owned by Cascades Hotel Company Soma Bay, the resort is located at the highest point of the Soma Bay peninsula in Egypt’s Red Sea Riviera and sits at the centre of the 18-hole championship golf course designed by Gary Player.
“As a coveted resort destination for global travelers, who are increasingly seeking wellness when they travel for leisure, the Red Sea Riviera is the perfect location to introduce the Westin brand in Egypt,” said Brian Povinelli, global brand leader, Westin Hotels & Resorts.
Located around 45 minutes from Hurghada Airport, the Westin Soma Bay Golf Resort & Spa has 166 guestrooms and suites, with views of the green fairways, the Red Sea and desert landscape.
The resort also has an outdoor pool and deck, the 24-hour Westin Workout Fitness Studio, and a beach.
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Guests also have access to the Cascades Spa & Thalasso, spanning 80,000 square feet. The spa features a saltwater lap pool as well as 65 treatment rooms that provide traditional massages and beauty treatments as well as the latest technology for aesthetic treatments and hydrotherapy.
“Westin Soma Bay Golf Resort & Spa not only strengthens our portfolio in the region but also helps meet the demand for high-calibre lodging in the Red Sea Area,” said Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa and Middle East.
“This opening further reiterates the success of Starwood’s conversion friendly strategy and the agility to have independent hotels quickly and efficiently join our system.”
The opening of The Westin Soma Bay Golf Resort & Spa marks Starwood’s fifth hotel in the Red Sea Riviera and the 11th hotel in Egypt, solidifying the company’s presence in the market.
In 2016, Starwood has plans to reopen the iconic Sheraton Cairo Hotel & Casino following an extensive renovation, introduce The Westin Cairo Golf Resort & Spa, Katameya Dunes and debut the St. Regis brand with the opening of The St. Regis Cairo.
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