04. Farah George Farah, General Manager, Al Khayyat Investment
During his time with Al Khayyat Investments, Farah has been responsible for securing the UAE franchise rights to brands such as BurgerFuel, LavAzza, Guylian Belgian Chocolate Cafe, Il Caffe di Roma, Ping Pong Dim Sum and Fournil de Pierre. He has also conceived two company-owned and home-grown brands, Nar and Juice Central. Recently, he was responsible for the successful UAE launch of the only standalone Fortnum & Mason store outside of London. Within the last four years, Farah has successfully managed a profitable and sustainable expansion plan in the region and introduced a food truck model that increased sales for two of the company’s brands. Through efficient cost control and negotiation with developers and suppliers, he has also succeeded in reducing costs while simultaneously increased income. In the next 12 months, there are 12 further outlets to be launched in the UAE, including three BurgerFuel branches, two Guylian Cafés and six Il Caffe di Roma outlets. The final launch will be an entirely new concept, but for the moment Farah remains tight-lipped about the details.
Bite-sized facts:
Number of years in the F&B industry: 22
Number of years with this company: 10
Number of years in this role: 8
Number of years working in the Middle East: 22
Number of people you are responsible for: 750
Number of F&B outlets in the Middle East: 67
Nationality: Syrian
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